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RESUME

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Skills

Professional â€‹

info​​
 

​• Significant creative, strategic & media experience;
• Excellent working knowledge of African and West African markets;
• Extensive through-the-line creative experience, including social media;
• World class presentation ability;
• Highly proficient in MS Powerpoint  & Project;
• Fully computer literate;
• Strong and proven team leadership and interpersonal skills;
• Substantial executive management ability;
• Significant Political Marketing & Communication experience.

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I’ve worked in the marketing communications medium  extensively in both South Africa and West Africa for over 18 years (Nigeria over the last 14 years), and have extensive experience of the FMCG, Telecoms and retail categories.



I’ve managed some of the biggest global FMCG and Ultra Quality brands such as Coca Cola, Omo, Close-up, Hennessey Cognac and Moet et Chandon including major Nigerian brands like Star Lager, Maltina, UBA, Golden Penny Pasta & Semovita and Globacom.

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In Ghana, I worked on One-Touch Mobile and Coca Cola Light and was responsible for the launch of Multi-links Telkom  in Nigeria and managed their account for a year before I moved over to Lowe Lintas. 

 

In the retail industry, I successfully managed the communications of South Africa and Africa’s largest grocery chain, Shoprite for more than 5 years and also Pep Stores in Nigeria, Africa’s largest single brand retailer, in 2014.



Having said this, I have significant experience across  all disciplines of advertising including social media and animatics (CGI) and have been significantly awarded for my ability in South Africa, Nigeria and internationally.  The nationally famous and iconic Star Lager “Sunrise to Sunset” TV Commercial is an expression of my expertise and knowledge of this market and it remains the biggest budget TV commercial which has been produced and shot entirely on location in Nigeria for a budget of EURO 1,2 Million.

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Mentorship has played a large role in my career in Nigeria having managed teams of 28 and 36 people in two different companies respectively; I have been extremely successful in bringing aspiring talent to the forefront of the industry through the years.

Successfully managed the historical APC - Buhari/Osinbajo campaign in Nigeria



MS Office, Project



Produced a vast number of high-end television commercials

Work​

experience​
 

Languages
Private Strategic & Creative  Consultant

​2013 - Current

English

Afrikaans

Pidgin

 

AWARDS

 

• London International 2000 - Women Against Child Abuse (Print - Social Services)

• SABC Radio Active KingPins Award 2003 (Eleven 1st places, Two 2nd places and One 3rd)

• LAIF Awards 2007 (Lagos Advertising & Ideas Festival) - 1 Grand Prix (Radio); 3 Gold; 2 Silver -

   Various Campaigns

• LAIF Awards 2008 (Lagos Advertising & Ideas Festival) - 2 Grand Prix (Radio & Press) ; 8 Gold; Two

   Silver - Various Campaigns

• Nigerian Press Association – 2009 Diamond Award for the Best Print Campaign in Nigeria for client

   UBA Prestige Bank - “More Space”

• LAIF Awards 2011 - Grand Prix & Gold Television - Star Lager; “Sunrise to Sunset”

Private Brand & Marketing Consultant  - West Africa for Flour Mills of  Nigeria; Softsheen Carson - Dark & Lovely, Pep Stores Nigeria, BUA Group, All Progressives Congress (APC) & Buhari/Osinbajo Presidential Campaign, Federal Ministry of Information & Culture, Ooni of Ife, Allianz Nigeria, Segilola Gold Resources Limited.

Executive Creative Director - Firehouse Nigeria/Ghana

​2012 - 2013

  • Globacom Mobile Telecom

  • Conoil

 

​Executive Creative Director - Lowe Lintas

2009 - 2010

  • Managed the creative and strategic direction for Star Lager & Maltina brands for Nigeria Breweries; (Star is the biggest Lager beer brand in West Africa)

  • Oversaw the entire creative process of Omo and Close-Up for Unilever.

 

​Group Creative Director - STB McCann Lagos, Accra and Freetown

2007 - 2009

Brands Managed -​

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  • Nigeria - Coca Cola, Peugeot; Multi-Links Telkom, United Bank for Africa  (UBA), UBA Prestige Bank, Samsung, First Inland Bank; Allied Energy; Resources Plc; 

  • Ghana & Sierra Leone - Coke Light and One Touch Telecommunications then Vodafone

  • West Africa - Western Union; Ecobank, Peugot.

 

Managing & Strategic Director - ACMP Creative (South Africa)

1998 - 2006

  • Managed the entire Shoprite retail account

  • Old Mutual - SA's biggest mutual insurance corporation

  • Shell SA

  • ESKOM

  • Gilbeys - Smirnoff, J&B, Hennessey, Moet et Chandon, Bertrams

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